Skincare Product Business Plan [Sample Template for 2022] (2022)

Are you about starting a skincare production business? If YES, here is a complete sample skincare production business plan template & feasibility report you can use for FREE. Starting a production / manufacturing business is not same as starting a service based business; it is always more expensive and to a larger demanding to launch a production / manufacturing company.

The fact that you want your products to compete with similar products in the market place means that you would have followed due process and product testing et al before pushing your product to the marker. If you are certain that you have a winning formula when it comes to producing effective skincare products; products that has been tested and proven to meet the requirement for such products, then you should consider launching your own skincare line.

It is a business that is still pretty much open for investors to come and compete for the available market in the country you intend launching the business. Over and above, if you have decided to start a skincare production company, then you should make sure that you carry out thorough feasibility studies and also market survey.

This will enable you properly locate the business in a community or city with the right demography; a location that can readily accept your products. Below is a sample skincare production company business plan that will help you successfully launch your own business;

A Sample Skin Care Products Business Plan Template

Table of Content

    • 1. Industry Overview
  • 2. Executive Summary
    • 3. Our Products and Services
    • 4. Our Mission and Vision Statement
  • 5. Job Roles and Responsibilities
  • 6. SWOT Analysis
  • 7. MARKET ANALYSIS
    • 8. Our Target Market
    • 9. SALES AND MARKETING STRATEGY
    • 10. Sales Forecast
    • 11. Publicity and Advertising Strategy
    • 12. Our Pricing Strategy
  • 13. Startup Expenditure (Budget)
    • 14. Sustainability and Expansion Strategy

1. Industry Overview

Companies that operate in the Cosmeceutical Skincare Production industry, manufacture cosmeceuticals – that is cosmetics with pharmaceutical capabilities. Some of the most common products manufactured by players in this industry include wrinkle-reducing moisturizers, facial scrubs / cleanser and creams that even skin tone et al.

In the united states of America, no governing body formally defines cosmeceuticals. The term is for marketing purposes to define beauty care products that function primarily as cosmetics but also have additional pharmaceutical properties to cure, treat or prevent mild skin disorders or diseases.

For instance, a large number of these products function mainly as a facial wash or moisturizer, but also contain additives to clear acne or protect the skin from the sun’s harmful rays. The products from the Cosmeceutical Skincare Production industry are gaining demand as consumers increasingly desire multi-functioning beauty care products.

The Cosmeceutical Skincare Production Industry is a thriving sector of the economy of the United States of America and they generate a whooping sum of well over $6 billion annually from more than 245 registered and licensed cosmeceutical skincare production companies scattered all around the United States of America. The industry is responsible for the employment of well over 7,507 people.

Experts project the industry to grow at a 10.0 percent annual rate from 2011 to 2016. Unilever, Procter & Gamble and L’Oreal USA, Inc. have the lion share of the available market in the Cosmeceutical skincare production industry in the United States of America and in some other countries of the world.

Research shows that the Cosmeceutical Skincare Production industry is in the growth phase of its life cycle, though it is likely to enter the mature phase in the near future. Industry value added, a measure of the industry’s contribution to the overall economy, is forecast to grow at an average annual rate of 10.0 percent in within the next 5 years.

This rate is significantly slower than GDP growth, which is anticipated to increase at an average annual rate of 2.2 percent during the same period. While IVA growth slower than GDP growth is typically indicative of an industry in the mature or declining stage of its life cycle, the Cosmeceutical Skincare Production industry is still growing as it is still experiencing high rates of industry entrants and product development.

The bottom line is that; the Cosmeceutical Skincare Production industry is still very much open for new entrant; the competition within the industry is not as stiff as similar industry. If your product is good, it can gain fair share of the available market in any country or region you intend launching the business / skincare product.

2. Executive Summary

Stacie Roe® Skincare Line, LLC is a licensed and standard cosmeceutical skincare production company that will be located in an industrial area in Concord – New Hampshire. We have been able to secure a long term lease for a facility in a strategic location with an option of a long term renewal on an agreed terms and conditions that is favorable to us.

The facility has government approval for the kind of production business we want to run and the facility is easily accessible and we are deliberate about that because we want to facilitate easy movement of raw materials (chemicals and packaging containers) and finished products (skincare products).

Stacie Roe® Skincare Line, LLC is in the cosmeceutical skincare production industry to produce standard and effective skincare products such as anti-aging topical treatment products, Sun care products, Acne treatment products, Dry skin care products, lip care products and other skin care products.

We are also in business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our cosmeceutical skin care products the opportunity to be part of the success story of our brand.

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We are aware that there are several big scale and small scale cosmeceutical skincare production companies and cosmetic and beauty care product manufacturing companies scattered all around the United States and Canada whose products can be found in every nooks and crannies of The United States and Canada, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that can easily accept our products and brand.

We ensured that our facility is easy to locate and we have mapped out plans to develop a far reaching distribution network for wholesalers of cosmeceutical skincare products all around Concord – New Hampshire and throughout the United States of America.

Much more than producing quality, effective and safe cosmeceutical skincare products, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase any of our product and also to become our loyal customers and ambassadors.

Stacie Roe® Skincare Line, LLC will ensure that all our customers (wholesale distributors) are given first class treatment whenever they visit our factory. We have a CRM software that will enable us manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow to.

We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Stacie Roe® Skincare Line, LLC is family business that will be owned by Stacie Roe and her immediate family members. Mrs. Stacie Roe who is the Chief Executive Officer of the Company is Graduate of Cosmetology and she holds a Master’s Degree in Business Management (MBA).

She has well over 12 years of experience working in related industry as a senior manager prior to starting Stacie Roe® Skincare Line, LLC. She will be working with a team of professionals to build the business and grow it to enviably height.

3. Our Products and Services

Stacie Roe® Skincare Line, LLC is going to run a standard and licensed cosmeceutical skincare production company whose products will not only be sold in Hartford – Connecticut but also throughout the United States of America and Canada.

We are in the cosmeceutical skincare production industry to make profits and also to give our customers value for their money. We will ensure that we do all that is permitted by the law in the United States of America to accomplish our business goal and objective. These are some of the products that we will be offering;

  • Producing topical anti-aging cosmeceuticals
  • Producing acne cosmeceuticals
  • Producing sun care cosmeceuticals
  • Producing dry skin cosmeceuticals
  • Producing lip care cosmeceuticals
  • Shaving cream, shaving preparations and aftershave products
  • Face and body creams, beauty creams and lotions and hand cream or lotions

4. Our Mission and Vision Statement

  • Our vision is to establish standard cosmeceutical skincare production Company whose products will be only be sold in Concord – New Hampshire, but also throughout the United States of America and Canada.
  • Our mission is to establish a standard and world class cosmeceutical skin care production Company / brand that in our own capacity will favorably compete with leaders in the industry.
  • We want to build a business that will be listed amongst the top 20 cosmeceutical skincare brands in the United States of America and Canada.

Our Business Structure

Stacie Roe® Skincare Line, LLC is a business that is established with the aim of competing favorably with other leading cosmeceutical skincare product brands in the industry. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Plant Manager
  • Human Resources and Admin Manager
  • Merchandize Manager
  • Sales and Marketing Manager
  • Machine Operators
  • Accountants / Cashiers
  • Distribution Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization.

Plant Manager

  • Responsible for overseeing the smooth running of the cosmeceutical skincare production plant
  • Part of the team that determines the quantity and quality of cosmeceutical skincare products that are to be produced
  • Map out strategy that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office and factory activities.

Merchandize Manager

  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Responsible for the purchase of raw materials and packaging materials
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluate new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant / Cashier

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  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the company
  • Distributes mails in the organization
  • Handles any other duties as assigned by the line manager

Production Workers / Machine Operators:

  • Responsible for preparing, blending, compounding and packaging cosmeceutical skincare products
  • Handles labeling of cosmeceutical skincare products
  • Operates machines used in the manufacturing anti-aging topical treatment products, Sun care products, Acne treatment products, Dry skin care products, lip care products and other skin care products
  • Assists in packaging and loading cosmeceutical skincare products into distribution trucks

Distribution Truck Drivers

  • Assists in loading and unloading cosmeceutical skin care products
  • Maintains a logbook of their driving activities to ensure compliance with <a ” target=”_blank” rel=”noopener”>federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Assists the transport and logistics manager in planning their route according to a delivery schedule.
  • Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
  • Transport finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
  • Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
  • Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collect and verify delivery instructions
  • Report defects, accidents or violations

6. SWOT Analysis

We are quite aware that there are several cosmeceutical skin care product manufacturing companies both large and small in the United States of America and Canada which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Stacie Roe® Skincare Line, LLC employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Stacie Roe® Skincare Line, LLC;

  • Strength:

Part of what is going to count as positives for Stacie Roe® Skincare Line, LLC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also, the wide varieties of cosmeceutical skin care products that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

  • Weakness:

A major weakness that may count against us is the fact that we are a new cosmeceutical skincare production company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like Unilever, Procter & Gamble and L’Oreal USA, Inc. et al are already determining the direction of the market both in the United States and in the global market.

  • Opportunities:

The opportunities available to cosmeceutical skin care products manufacturing companies with a wide range of products are enormous. This is due to the fact that almost all Americans and people from all over the world make use of cosmeceutical skincare products on a daily basis.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market for cosmeceutical skin care products and also to create our own new market. We know that it is going to requires hard work, and we are determined to achieve it.

  • Threat:

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new cosmeceutical skincare production company or cosmetics and beauty care product manufacturing company in same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

If you are conversant with the existing trend in the cosmeceutical skin care production industry or even the cosmetic & beauty care products manufacturing industry, you will quite agree that despite the fact that there are competitions in different stages of the industry.

That is competitions amongst bigger corporations such as Unilever, Procter & Gamble, Estee Lauder, Mary Kay and L’Oreal USA, Inc. and also competitions amongst smaller and medium scale cosmeceutical skincare product manufacturing companies. Most cosmeceutical skin care products manufacturing company are leveraging on creativity in terms of packaging and marketing to continue to stay afloat in the industry.

Another trend in this industry is the exploration of safer raw materials for the production of cosmeceutical skin care products. The truth is that people all over the world are looking for cosmeceutical skin care products that contain less chemical hence the increase in demand for cosmeceutical skin care products that are produced from herbal raw materials.

Lastly, the cosmeceutical skincare production industry is the adoption of eco – friendly approach towards the production and packaging of its products. As a matter of fact, the industry’s adoption of eco-friendly practices will likely persuade environmentally conscious consumers to buy its products, while increasing operators’ efficiency.

8. Our Target Market

When it comes to selling cosmeceutical skin care products, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who resides in our target market locations.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail cosmeceutical skin care products to the following groups of people;

  • Hotels
  • Hospitals
  • Cosmetic Shops
  • Corporate Executives
  • Government Officials
  • Business People
  • Celebrities
  • Military Men and Women
  • Sports Men and Women
  • Students
  • Tourists
  • Everybody in our target market location

Our competitive advantage

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A close study of the cosmeceutical skincare production industry cum cosmetic and beauty care products manufacturing industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other cosmeceutical skincare production companies cum cosmetic and beauty care product manufacturing companies in New Hampshire and throughout the United States and Canada.

Stacie Roe® Skincare Line, LLC is launching a standard cosmetic and beauty care product brand that will indeed become the preferred choice of residence of Hartford – Connecticut and every city where our cosmetic and beauty care product will be retailed.

Part of what is going to count as competitive advantage for Stacie Roe® Skincare Line, LLC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also the wide varieties of cosmeceutical skincare products that we produce our large and far reaching national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups cosmeceutical skincare production companies) in the cosmeceutical skincare production industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Stacie Roe® Skincare Line, LLC is established with the aim of maximizing profits in the cosmeceutical production industry in both the United States of America and Canada and we are going to go all the way to ensure that we do all it takes to sell a wide range of cosmeceutical skin care products to a wide range of customers.

Stacie Roe® Skincare Line, LLC will generate income by selling the following products;

  • Topical anti-aging cosmeceuticals
  • Acne cosmeceuticals
  • Sun care cosmeceuticals
  • Dry skin cosmeceuticals
  • Lip care cosmeceuticals
  • Shaving cream, shaving preparations and aftershave products
  • Face and body creams, beauty creams and lotions and hand cream or lotions

10. Sales Forecast

One thing is assured when it comes to cosmeceutical skin care production company, if your products are well – packaged and branded and if your production plant is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Concord – New Hampshire and every city where our cosmeceutical skin care products will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the cosmeceutical skincare production industry cum cosmetic and beauty care products manufacturing industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Concord – New Hampshire.

Below is the sales projection for Stacie Roe® Skincare Line, LLC, it is based on the location of our business and other factors as it relates to small scale and medium scale cosmeceutical skincare products and cosmetic and beauty care products manufacturing company start – ups in the United States;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $550,000
  • Third Fiscal Year-: $950,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Stacie Roe® Skincare Line, LLC and also the kind of cosmeceutical skin care products we produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in our target market locations.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading cosmeceutical skincare brands in the United States of America and Canada.

We hired experts who have good understanding of the cosmeceutical skin care production cum cosmetic and beauty care product manufacturing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Concord – New Hampshire and other cities in the United States of America and Canada.

In other to continue to be in business and grow, we must continue to sell our cosmeceutical skincare products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Stacie Roe® Skincare Line, LLC will adopt the following sales and marketing approach to sell our cosmeceutical skincare products;

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  • Introduce our cosmeceutical skin care products brand by sending introductory letters to residence, merchants, retailers and other stakeholders in Concord – New Hampshire and other cities both in the United States of America and Canada
  • Open our cosmeceutical skin care production company with a party so as to capture the attention of residence who are our first targets
  • Engage in road show in targeted communities from time to time to sell our products
  • Advertise our products in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages ads (local directories)
  • Leverage on the internet to promote our cosmeceutical skin care product brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

In spite of the fact that our cosmeceutical skincare production plant is a standard one with a wide range of cosmeceutical skin care products that in few years from now will favorably compete with other leading brands in the industry like Unilever, Procter & Gamble, Estee Lauder, Mary Kay and L’Oreal USA, Inc., we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Yvonne Stallone® Cosmetic Line, LLC.

Stacie Roe® Skincare Line, LLC has a long term plan of distributing our cosmeceutical skin care products in various locations all around the United States of America and Canada which is why we will deliberately build our brand to be well accepted first in Concord – New Hampshire before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Stacie Roe® Skincare Line, LLC;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our cosmeceutical skin care product brand
  • Install our Bill Boards on strategic locations all around major cities in the United States of America and Canada
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that our products are well branded and that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as skin care products cum cosmetics and beauty care product, there are two sides to the coin. We are aware of the pricing trend in the cosmeceutical skincare production industry cum cosmetic and beauty care products manufacturing industry which is why we have decided to produce various sizes of cosmeceutical skin care products.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various cosmeceutical skin care product brands in the United States of America. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our cosmetic and beauty care product brands.

  • Payment Options

The payment policy adopted by Stacie Roe® Skincare Line, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Stacie Roe® Skincare Line, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

Starting a standard cosmeceutical skincare production company is indeed a capital intensive business. This is so because the amount required in setting up a cosmeceutical skin care production plant is not a piecemeal. The bulk of the start – up capital will be sent on leasing or acquiring a facility and also in purchasing mixing, blending, compounding and packaging equipment.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution trucks, purchasing raw materials, paying of your employees and utility bills. This is the key areas where we will spend our start – up capital;

  • The Total Fee for Registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Stacie Roe® Skincare Line, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring Business Consultant$2,500.
  • The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12months at $1.76 per square feet in the total amount of $105,600.
  • The cost for construction of a standard cosmeceutical skin care production plant – $100,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (mixing, blending, compounding and packaging equipment, raw materials, and packaging materials et al) – $80,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $60,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $4,000.
  • The cost of launching a website – $600
  • The cost for our opening party – $10,000
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our cosmeceutical skincare products production plant in Concord – New Hampshire. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funds / Startup Capital for Stacie Roe® Skincare Line, LLC

Stacie Roe® Skincare Line, LLC is a family business that is owned and financed by Stacie Roe and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of any business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Stacie Roe® Skincare Line, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our cosmeceutical skin care products a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Stacie Roe® Skincare Line, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

(Video) How to write a Beauty Supplies and Cosmetics Business Plan by Paul Borosky, MBA.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard cosmeceutical skin care production plant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members and friends: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of the Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party / launching party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress

FAQs

What are the objectives of skin care products? ›

3 main goals of skin care products:

Preventing further damage both from light/sun and the environment to our skin; Keeping our skin glowing by optimizing hydration, barrier function and cell turnover, and minimizing irritation; Helping to repair past superficial damage to skin.

What is the target market for skin care products? ›

As an example, in the United States, the top three markets for natural skin care sales growth are young professionals, new mothers, and women 65+…and each of THOSE areas is just the tip of the target market iceberg.

How do I build a successful skincare business? ›

  1. Learn Everything—And We Mean Everything—About Skincare Before You Start Your Line. ...
  2. Create Products That Solve Problems (But Also Have High Demand & High Margin) ...
  3. Pick a Kick-Ass Name. ...
  4. Start Manufacturing Efficiently. ...
  5. Get All Your Legalities Out of the Way. ...
  6. Build a Brand, Not Just a Business. ...
  7. Don't Forget to Market Your Line.

What are the 3 most important skincare products? ›

Three Essential Elements in a Basic Skincare Routine
  1. Step 1: Cleanser. Choosing a cleanser that's specifically formulated for the face (rather than the body) is the first essential step in a basic skincare routine. ...
  2. Step 2: Moisturizer. ...
  3. Step 3: Sunscreen. ...
  4. 3 (or 5) simple steps to beautiful skin.

What are the 5 basics of skin care? ›

The Basic Skincare Rules Everyone Should Know
  • Cleanse Once and Then Cleanse Again. Double cleansing requires washing your face not once but twice. ...
  • Always Layer Products in the Right Order. ...
  • Know Your Skin Type. ...
  • Take the Time to Exfoliate. ...
  • Always Wear Sunscreen.
15 Jan 2020

What are the 3 important techniques of skin care? ›

Skin care 101

Exfoliate once per week. Always wear an SPF. Drink water, and lots of it.

How do I write a business plan for a beginner? ›

How to Write a Business Plan, Step by Step
  1. Write an executive summary.
  2. Describe your company.
  3. State your business goals.
  4. Describe your products and services.
  5. Do your market research.
  6. Outline your marketing and sales plan.
  7. Perform a business financial analysis.
  8. Make financial projections.
26 Jul 2022

What are the 13 things list that a business plan should have? ›

As is the case with most big projects, crafting a business plan is one of those things that takes an incredible amount of diligence and no shortage of courage.
...
  • Executive Summary. ...
  • Company Synopsis. ...
  • Market Overview. ...
  • Product (How it Works) ...
  • Revenue Model. ...
  • Operating Model. ...
  • Competitive Analysis. ...
  • Customer Definition.

What 5 things should a business plan include? ›

Five Essential Items To Include In A Business Plan
  • Concept. A key purpose of a business plan is to give readers a total understanding of the company's goals and how they will be achieved. ...
  • Market Analysis. ...
  • Strategy. ...
  • Organization. ...
  • Financials.
15 Nov 2015

What should I write about skin care? ›

Good skin care is important for the following reasons: It helps your skin stay in good condition: You're shedding skin cells throughout the day, so it's important to keep your skin glowing and in good condition. An effective routine can help prevent acne, treat wrinkles, and help keep your skin looking its best.

How can I promote my beauty products? ›

  1. Build the Brand of Your Beauty Line.
  2. Build Up a Personal Brand.
  3. Marketing Your Beauty and Cosmetics Brand on Social Media.
  4. Find Brand Ambassadors on Instagram.
  5. Promote Your Cosmetics with Video Content.
  6. Collaborate with Spas and Venues.
  7. Collaborate with Organizations for Good Causes.
16 Dec 2020

How do you sell skin care products to clients? ›

An e-commerce website is one of the quickest and easiest methods to sell skincare products online and build your brand. It's usually where every business starts before exploring other options, like online retailers or social media. There are definitely pros and cons to e-commerce websites.

Is small skincare business profitable? ›

The skin care industry as a whole is a growing, profitable industry. Recent stats and research has shown that the global skincare industry is set to grow by over 5% per year. The biggest reason for this growth could be due to the simple fact that more and more people – both male and female – are getting into skin care.

What goes first in skincare? ›

The same goes for your skincare.
  • Step 1: Cleanser. The first step to your skincare routine is always cleansing. ...
  • Step 2: Toner/Astringent. ...
  • Step 3: Masks / Exfoliator (2-3 times a week) ...
  • Step 4: Serum. ...
  • Step 5: Moisturizer. ...
  • Step 6: Eye Treatment. ...
  • Step 7: Primer + Makeup.

What is the most important step in skincare? ›

Dermatologists agree: Sunscreen is the most important step in any skincare routine, for every skin type and age. “If you don't wear sunscreen, you might as well not do any of the other steps,” Dr. Magovern says.

What is the 10 Step skin care routine? ›

While there are some variations, the 10-step routine follows this order:
  • oil-based cleanser.
  • foaming or water-based cleanser.
  • exfoliator (only 1 or 2 times a week)
  • toner.
  • essence.
  • serum or ampoule.
  • sheet mask.
  • eye cream.
4 Nov 2020

What skincare ingredient is most searched? ›

Hyaluronic acid was the most searched ingredient in the United States, Canada and Trinidad.

What is the most common ingredient in skincare products? ›

Water is probably the most common ingredient found in cosmetic products, and that's why we placed it at the top of our list. Water is used as the basis for many cosmetic products, from creams and cleansers to shampoos and deodorants, so you'll see it listed as the main ingredient on many product labels.

What are the 4 steps to skincare? ›

The Core Four includes a cleanser, an exfoliant, a moisturizer, and a SPF. Cleansing is the most basic aspect of skincare, everyone should do it daily – from the guy with perfect skin, to the MAC makeup artist.

What are the 4 characteristics of healthy skin? ›

The truth is, it may look different for everyone, but there are a number of qualities that clearly indicate that your skin is healthy.
...
The 4 common characteristics of beautiful skin
  • Even skin tone. ...
  • Moisturised. ...
  • Smooth and evenly textured. ...
  • Firm.

How many products should be in a skincare routine? ›

Experts agree that the skin only needs three to four products—and sometimes zero skincare products—to thrive.

What are the 3 basic skin types? ›

The type of skin is determined by genetics, although it will also be affected by other factors and can change with time. Based on these characteristics, there are five types of healthy skin: normal, dry, oily, combination (both oily and dry skin) and sensitive.

What are the 6 steps of skin care? ›

Here's our guide to an easy, six-step skin care routine to get you started.
  1. STEP 1: CLEANSER. Properly cleansing your skin is an essential step, because it removes impurities from makeup and your environment. ...
  2. STEP 2: TONER. ...
  3. STEP 3: EYES. ...
  4. STEP 4: SERUMS. ...
  5. STEP 5: MOISTURIZER. ...
  6. STEP 6: SUNSCREEN.

What are the 4 types of skin information? ›

There are four basic types of healthy skin: normal, dry, oily and combination skin. Skin type is determined by genetics.

Can I write a business plan by myself? ›

If you're a good writer you can probably write a business plan yourself, at least with some assistance. Software and samples are available to help prepare business plans. Additionally, the SBA is a terrific resource for guiding you through the process.

What are the 3 things a business plan should do? ›

These are the three main reasons you should have a business plan:
  • Establish a business focus. The primary purpose of a business plan is to establish your plans for the future. ...
  • Secure funding. ...
  • Attract executives.

What are the 3 most important things in business? ›

No matter how bold or ambitious your plans are to grow your business, the key to your business's success lies in three critical, interdependent components: operational excellence, customer relations/communications and financial management.

What are 5 key things to running a successful business? ›

  • Get Organized. To achieve business success you need to be organized. ...
  • Keep Detailed Records. All successful businesses keep detailed records. ...
  • Analyze Your Competition. Competition breeds the best results. ...
  • Understand the Risks and Rewards. ...
  • Be Creative. ...
  • Stay Focused. ...
  • Prepare to Make Sacrifices. ...
  • Provide Great Service.

Which 3 are the best C's to include in a business plan? ›

The purpose of this article is to provide you with a quick summary of the three C's of a good business plan. These three C's include: (1) having a concept of what your business is all about; (2) identifying who your customer or client will be; and (3) figuring out how the cash flow in your business will actually work.

What is skin care in simple words? ›

Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients.

What is a professional skincare line? ›

Professional skin care lines are made in small batches and distributed to trained or licensed skin care centers, aesthetic boutiques, spas and salons. OTC products are made for the masses and sold in department stores, drug stores and beauty stores.

How do you write a good skin analysis? ›

Throughout the analytical process, the professional should approach the face methodically, first looking at the overall skin, then focusing on specific areas, making sure to work around the entire face and neck. Touching the skin is also important, to feel for elasticity and texture.

How do you attract people to your product? ›

5 Tips for Attracting New Customers
  1. Identify Your Ideal New Customers. ...
  2. Use Direct Response Marketing to Attract Customers. ...
  3. Give Something Away to Entice New Customers. ...
  4. Give Your Business a Face Lift to Increase Sales. ...
  5. Get The (Right) Word Out.

How do I start selling beauty products? ›

To start selling beauty products online, you should:
  1. Choose a business name.
  2. Register your ecommerce business.
  3. Build an e-store or ecommerce website.
  4. List your makeup and beauty products online.
  5. Optimize your online cosmetics store to attract more traffic.
  6. Promote your products on social media.
15 Jan 2021

What words attract customers? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
2 Aug 2016

How can you attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise.
6 Apr 2017

How do you write a business description example? ›

Begin with a focused company introduction that tells about the management style of your company. Avoid using idioms and phrases. State the mission statement as clearly as possible. Define your company's policy in catchy terms keeping your target customers in mind.

How do you write a business description? ›

What to include in a business description
  1. Business name. List the official name of your business as it's registered with your state. ...
  2. Business goals. ...
  3. Target customers. ...
  4. Competitive advantages. ...
  5. Business location and opening date. ...
  6. Mission statement. ...
  7. Products or services. ...
  8. Business structure.

How do you describe skin care? ›

Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients.

What are the 10 tips of writing product description? ›

Tips for How to Write Product Descriptions

Use headers and bullet points. Choose expressive words. Appeal to your audience's feelings. Utilize e-commerce SEO best practices, like keywords.

How do you write a description of a product? ›

The best product descriptions address your target audience directly and personally. You ask and answer questions as if you're having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

What do you say when advertising skin care products? ›

Catchy Skin Care & Beauty Slogans
  1. For a smooth and glowing skin.
  2. One step to flawless beauty.
  3. For the love of beauty.
  4. Healthy skin, beautiful you.
  5. Feel a new beauty experience.
  6. Beautiful skin starts here.

How do you introduce a beauty product? ›

First, introduce one product at a time. This way, you'll be able to see what each product is doing for skin. Isolate each new addition by waiting a month between introducing anything else. Also, before you use a product all over your face or body, make sure to patch test it first to identify if your skin is compatible.

How do I advertise my skin care products? ›

7 Tips for Beauty Products Marketing
  1. Social Media Marketing. Social media is perhaps the best way to showcase and market your beauty products to the world. ...
  2. Put Your Products Online. ...
  3. Have a Unique Brand. ...
  4. Do Giveaways. ...
  5. Distribute to Local Stores. ...
  6. Make Use of Influencers. ...
  7. Get Testimonials from Your Customers.

How do I write an attractive business description? ›

What should you include in a business description?
  1. Company name.
  2. Type of business structure.
  3. Owners.
  4. Location.
  5. Company origin story.
  6. Mission statement.
  7. Offered services/products and target audience.
  8. Short-term objectives.

How do you write a description of products and services? ›

How to describe products and services
  1. Identify your target customers. ...
  2. Relate to your audience. ...
  3. Determine your format. ...
  4. Be specific. ...
  5. Focus on benefits. ...
  6. Incorporate quantifiable evidence. ...
  7. Tell stories. ...
  8. Engage your customers' imaginations.

What are the 5 main categories of skin care products? ›

Skin care products include serums, moisturizers, exfoliators, body lotions, and eye creams.

What should I name my skincare business? ›

30 ideas for skin care business names
  • Blissful Skin.
  • Youthful Elixir.
  • Purer Pores.
  • Botanium skin care.
  • Forest Face Care.
  • Eye of the Earth.
  • Wellbeing Wash.
  • Indulgent Skin.

What is a Skincare person called? ›

We define an esthetician as “a skin care therapist, spa technician, and facial specialist who helps in cleaning, beautifying and maintaining the skin and face.” It's a big deal for people to trust you with their face.

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