The Pros And Cons Of Open Houses In Real Estate (2023)

Kyle Hiscock

Kyle Hiscock | Greater Rochester NY Real Estate | Pittsford NY Realtor at RE/MAX Realty Group

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(Video) Open Houses - Pros & Cons

Open houses in real estate are a highly debated topic both by home owners and also real estate professionals. In fact, this article is sure to spark some debate between home owners and also real estate professionals.

The truth is that some seller’s will insist that having open houses are something that will sell their homes, others will want nothing to do with open houses, and some seller’s will be on the fence. The same can be said about some real estate professionals. Some will swear that open houses are a critical event to have, other Realtors will never hold open houses, and others will periodically have open houses.

So, if you’re selling a home, should you have open houses? Almost any decision that has to be madewill have it’s positive outcomes but also it’s negative outcomes, and this is no different when it comes to open houses in real estate. Ultimately, if you’re selling a home and you’re unsure whether you want to have open houses, you need to be aware of the possible positives from having an open house but also need to be aware of the possible negative results from an open house.

Below are the pros and cons of open houses in real estate. Having a strong understanding of these pros and cons can make it much easier to decide if open houses are something you should participate in or not.

Pros To Holding Open Houses

Attract Buyers Who May Not Know HowTo Start The Home Buying Process

Buying a home is not a process that most are familiar with, especially first time home buyer’s. Home buyer’s often need a significant amount of guidance, tips, and advice throughout the home buying process. Some buyer’s don’t even know whether they should contact a Realtor or a bank first when buying a home.

A potential positive to deciding to hold open houses is the possibility of a home buyer who does not know how to start the home buying process will attend. A home buyer who may see a sign on the corner of a street when driving may potentially stop and get more information from the hosting Realtor on the home buying process. More buyer’s in the market is a positive for any seller, of course, if they are qualified buyer’s.

Additional Exposure

Choosing a Realtor based solely on the fact they will hold open houses every week is one of the biggest mistakes seller’s make when choosing a Realtor. One of the most important things for a Realtor selling a home is making sure their clients home is getting a ton of exposure. Without maximum exposure and a strong marketing system, the chances of a home selling are greatly reduced.

(Video) Metro Atlanta Real Estate: The Pros and Cons of Open Houses

Open houses can give additional exposure to a seller’s home. Whether it’s street signs, newspaper ads, or internet ads that are promoting the open house, having an open house can lead to additional exposure.

The Pros And Cons Of Open Houses In Real Estate (2)

Open Houses Allow Potential Buyers To Look At A Home Without Pressure

Allows Buyers To Not Feel Pressured

Open houses, in general, are very laid back events. The majority of real estate professionals who host open houses will allow buyer’s to tour the home with little to no pressure. Obviously there are some Realtors who feel they should be hard selling their seller’s home, but unfortunately this usually just makes them look like a fool.

Open houses normally givebuyer’s the option to view a home without the pressure of a Realtor or seller. Some buyer’slike to analyze a home in detail without having a time constraint or pressure. This can allow a buyerto identify whether they like a home and also look at the items that they should be looking at when viewing homes.

Allows Realtors To Pick Up New Buyer’s

How is a Realtor picking up new buyers a positive for a home seller? It’s not! Unfortunately, many real estate agents fail to mention this to a seller as a pro of open houses because it does not benefit them.

Many potential buyer’s who visit open houses have yet to establish a relationship with a Realtor. This gives the hosting Realtor the opportunity to convert this buyer into one of their buyer’s. If you’re a home owner thinking of selling, it’s important you understand that a Realtor may host an open house with the intention of not selling your home, but to pick up additional buyer’s.

Cons To Holding Open Houses

Slim Chance Of A Sale

Are open houses necessary to sell a home? The answer is absolutely not! The percentage of homes that actually sell as a result of an open house is less than 2-3%.

How do homes get sold then if they are not being sold at open houses? When selling a home, you want there to beprivate showings. The majority of homes are sold when a buyer has a Realtor, requests an appointment, and tours your home privately. The crowd that an open house attracts is more than likely not going to be the crowd that is going to purchase the home.

(Video) The Pros and Cons of Open House Viewings

Unqualified Buyers

One of the first steps in the home buying process is obtaining a mortgage pre-approval. It’s important to obtain a mortgage pre-approval for many reasons when buying a home. One drawback to having open houses is the possibility of unqualified buyer’s attending the open house.

Would you want people walking through your home that cannot afford to buy it? Of course not! It’s next to impossible to screen open house attendees to ensure they are qualified to purchase the home.

The Pros And Cons Of Open Houses In Real Estate (3)

Open Houses Are Great For Attracting Nosy Neighbors & Lookie-Loos

Nosy Neighbors & “Lookie-Loos”

Another negative to holding open houses is the fact that they do an excellent job attracting nosy neighbors and “lookie-loos.” Nosy neighbors love to stop at an open house to see how their neighbors home compares to their own. In addition to seeing how their home compares, neighbors like to stop at their neighbors open houses to see how the house is decorated.

What are “lookie-loos?” A “lookie-loo” is a person who stops at open houses with absolutely no intention of buying a home. Sounds pretty silly, right? It happens quite often and the fact is, these people are never going to buythe home and are looking because they don’t have anything better to do.

Security Issues

Break-insandvandalizing are two things that are a reality. The chances of this happening increase when selling a home, especially if you’re selling a vacant home. Open houses allow criminals the opportunity to explore a home with little to no supervision and can give them the opportunity to plan out their crime.

Recentlywhile selling a home in Rochester, NY, the home was broken into and the copper plumbing was stolen and the property was damaged a couple weeks after an open house. Whether the crime was a direct result from one of the open house attendees is unknown, however, there are stories developing across the United States of people “casing” homes during open houses. Before deciding whether to have an open house or not, you need to consider the security issues.

Possible Theft

If you decide to hold an open house, make sure you remove all valuable items before the open house event. The possibility for theft during an open house does exist. There are criminals out there who will steal not only valuable jewelry and electronics, but also will steal prescription drugs and other items.

(Video) Pros and cons in open houses.

If you decide to hold open houses, make sure you discuss with your Realtor their procedures on open houses. Do they take any additional precautionary steps? The most important thing is to understand that theft can happen and no Realtor will take the responsibility for missing items from an open house.

Final Thoughts

The pros and cons of open houses need to be carefully considered before deciding whether open houses are worth it or not. Personally, I believe open houses have many more negatives than positives and are merely just a commonreal estate myth. Open houses are “old fashioned” and today’s home buyer’s are very savvy and do most of their research online, before visiting a home.

There are many things that a Realtor should be doing before they need to resort to using open houses as a “selling” tactic. Below are several of the things a top producing Realtor will provide as well as somequestions you should consider when interviewing a Realtor to sell your home.

  • Captures excellent photographs of a home utilizing high quality equipment and technology.
  • Has a strong online presence including the ability of their website to rank highly in competitive search terms on the major search engines, such as Google, Bing, and Yahoo!
  • Understands the importance of search engine optimization.
  • Has a strong social media presence on many social media websites, such as Google+, Facebook, Twitter, Pinterest, and many others.
  • Demonstrates the drive to go above and beyond to develop videos, feature sheets, property information packets, and other marketing materials.
  • Clearly demonstrates strong communication skills and the ability to provide top notch service.
  • How many homes do you sell a year when representing the seller’s?
  • What is your average list price to sale price ratio?

Other Resources Related To Open Houses

If you’re selling a home in Rochester, NY or thinking of selling your home? It’s critical that youconsider all of the pros and cons to open houses before deciding whether you’ll have them or not. If you’re still unsure whether open houses will be worth it or not, contact me, and I’d love to share my expertise on how I can get your home sold, without open houses.

About the authors: The above article“The Pros and Cons Of Open Houses In Real Estate” was provided by the Keith Hiscock Sold Team (Keith & Kyle Hiscock). With over30 years combined experience, if you’re thinking ofsellingorbuying, we’d love to share our knowledge and expertise.

We service the following Greater Rochester NY areas: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton, Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush, Honeoye Falls, Chili, and Victor NY.

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(Video) Pros and Cons of Open Houses


Are open house viewings a good idea? ›

By holding an open house viewing, you are creating a feeling of scarcity around the property and when viewers see other potential buyers' positive reactions to it, it will make them feel more positive and see the property to be more desirable.

What are the pros and cons of open door? ›

There are following some benefits and drawbacks if you work with opendoor.
  • Following are the Benefits.
  • Following are the Drawbacks.
  • Quality Convenience and high speed.
  • Its advantages for the professional sellers.
  • No need for regular home inspection and repairs.
  • Choose your closing date.
  • High fees and a bit expensive.
17 Feb 2021

Why do estate agents do open days? ›

Not only does it provide a great opportunity for interested parties to see a house that doesn't necessarily suit them on paper, it also allows potential buyers to look around at their leisure, without feeling under any pressure. An open house can also attract those shy buyers who find individual viewings uncomfortable.

What factors impact the successful selling of a home on the open market? ›

Buyer demand, prices of recently sold properties, interest rates, availability of financing, condition of economy and time of year will all affect the sale of your home.

Why is Open House Necessary? ›

Open houses can increase the chance of a quicker sale since potential buyers can evaluate the level of interest due to the number of attendees. If they're genuinely interested, they may be more likely to submit an offer quickly due to fear of potentially missing out.

Why is open house important? ›

An open house provides a chance for aspiring homeowners to walk through the property on their own or guided by an agent to see if it's a property that they want to make an offer on. These tours provide prospective buyers with more time to leisurely view the home and its surroundings than one-on-one showings do.

Does Opendoor have hidden fees? ›

Transparent pricing, no hidden fees. Whether you're working with Opendoor to sell or buy a home, we'll help you understand the costs up front.

Does Opendoor Do lease backs? ›

And the home must be vacant when they close, as Opendoor does not offer leasebacks.

What is the best day to host an open house? ›

Most of the top realtors agree that weekends, especially the first Sunday after your home is listed, is the best day for home sellers to hold an open house. This is because most of the potential home buyers are off from work on weekends, thus making Saturday and Sunday the best days for holding an open house.

How do I prepare for an open house? ›

Here are 10 tips for both buyers and sellers to make for a successful open house:
  1. Make your home tour-ready.
  2. Clean and declutter.
  3. Let people know.
  4. Stay away from the house.
  5. Let your agent take control.
  6. Move fast.
  7. Bring your own agent, when possible.
  8. Try for a private showing as well.
27 May 2021

How do buyers prepare for an open house? ›

Open house tips for first-time buyers
  1. Make a good impression. It's important to put your best face forward. ...
  2. Know what to look for. ...
  3. Check out the competition. ...
  4. Make sure you are memorable. ...
  5. Know which questions to ask.
26 Jun 2022

What increases house value? ›

Update your home's finishes.

Some experts argue that a fresh coat of paint throughout your house can increase the home's sale price by as much as 5 percent. Other simple upgrades, from replacing old light fixtures to changing out your front door, can also give your home a nice bump in value.

What makes property value decrease? ›

Your property value is often out of your control. Changes in the real estate market can lower the value of your home. Natural disasters and climate change can lower your property value because the property is a greater risk to purchase. Foreclosures in your neighborhood can also drive down property value.

How do open houses get clients? ›

Follow these open house tips to convert "lookers" into your future clients.
  1. Greet People at the Door. The fastest way to build rapport with new prospects is to offer a friendly welcome when they enter the open house. ...
  2. Be the Area Expert. ...
  3. Ask Leading Questions. ...
  4. Gather Information. ...
  5. Follow Up.

What does open house mean for selling a house? ›

An open house is a scheduled period of time in which a home is available for viewing by potential buyers. Open houses can attract interested buyers and lead to an offer or alert the realtor to issues with the space that might be pointed out.

What is an open day when selling a house? ›

An open house restricts viewings of your property to a few hours on a single day. It's an alternative to individual appointments stretching over several weeks or months. It may be that anyone can drop in during that time slot or an estate agent will book back-to-back appointments.

What is open house style? ›

What Is an Open House Party? An open house party is an informal party held for a set number of hours with people coming and going as they please. You can host it in a home, unique location, or facility. This Is When You Can Ask Guests to Share the Bill at a Party You Host.

What is open house policy? ›

In the world of real estate, an open house is when a house that is for sale is open to interested buyers to come and view the house. s. In such a scenario, the old owners (the ones selling the home) open their doors to potential new owners.

What is open house program? ›

An open house (also known as open day and at-home day) is an event held at an institution where its doors are open to the family of students to allow people to look around the institution and learn about it.

Why an open door policy doesn't work? ›

An open door policy doesn't empower employees. It encourages them to be more impatient and less resourceful. If someone knows that he can interrupt you whenever he has a question, there is less of a need or incentive to try to solve problems on his own. An open door policy makes it harder for leaders to focus.

Was the open door policy positive or negative? ›

The Open Door Policy was a clever move on the part of the United States to create trade opportunities between the U.S. and China while additionally asserting American interests in the Far East. In the short term, the Open Door Policy allowed the United States to expand its markets for industrialized goods.

How effective is an open door policy? ›

An open-door policy enhances problem-solving skills of both employees and management. The organization benefits from an increase in shared information and feedback, and employee trust is generated from successful experiences with a wider range of management. When it works, it's a solid win for all participants.

Which is better Zillow or Opendoor? ›

Remember: Zillow is optimized around home buyers, while Opendoor is optimized around home sellers. The bottom line: With similar conversion rates, neither company has built a better mousetrap, but Zillow's mousetrap is exponentially larger.

Can you negotiate with Opendoor? ›

Yes, Opendoor will negotiate offers. Our counteroffers do come by email and we will negotiate by email and/or phone until an agreement is reached.

Is Opendoor a Chinese company? ›

Opendoor Technologies Inc. San Francisco, California, U.S.

Can Opendoor back out after closing? ›

We offer a Late Checkout program that allows you to stay in the home for up to 17 days after you close. Here are the steps to take advantage of this program: Step 1: Connect with your Opendoor Expert about your timeline. Step 2: We will work with you to set up your Late Checkout.

Which is better Offerpad or Opendoor? ›

Overall, Opendoor is a better pick than Offerpad in most cases, especially when you consider Opendoor's more favorable review scores and more cost-effective service fee model. Of course, if you're looking to sell, there are alternatives to the iBuyer model, including low-cost real estate marketplaces like UpNest.

How long can I stay in my house after I sell it? ›

The easiest answer is that you can stay as long as you negotiate with the buyer. Most buyers won't give you much more than a few weeks, but if you know you need a little time to arrange your next home, it's best to be transparent and upfront well before closing day.

What does an open viewing mean? ›

So, what is an open house and how it is different? An open house restricts viewings of your property to a few hours on a single day. It's an alternative to individual appointments stretching over several weeks or months.

What time are most open houses? ›

The best time to hold an open house is typically in the mid-morning to early afternoon between 11 am to 3 pm or in the early evening between 5 pm and 7 pm. That way, home buyers can come after they finish up their errands or take care of their kids.

Are there open houses in the UK? ›

Foxtons Open Houses

Every week, we hold exclusive open house previews for a selection of properties that are about to be launched onto the market. These properties are offered solely through Foxtons and places are limited, so please make a reservation by calling 0800 369 8667 to avoid disappointment.

Can you just turn up to an open house? ›

However, regardless of whether you're buying or selling a home, you should visit a few open houses. You don't need to bring a realtor. Just hop in your car or take a walk down the street to get a better idea of what you can afford and what homes make sense for your lifestyle.

How long do house viewings take? ›

A typical house viewing lasts an average of 30 minutes, so don't necessarily expect to find out everything on your first visit. You might not be the only person viewing the property, so try not to hang around too long, although the estate agent is likely to usher you out before you get the chance.

What is Open house in real estate? ›

During an open house, a seller's real estate agent or broker holds open hours during which the home is available for the public to view. Potential buyers may drop by anytime within the scheduled hours, without an appointment.

What should you do before an open house? ›

Here are 10 tips for both buyers and sellers to make for a successful open house:
  1. Make your home tour-ready.
  2. Clean and declutter.
  3. Let people know.
  4. Stay away from the house.
  5. Let your agent take control.
  6. Move fast.
  7. Bring your own agent, when possible.
  8. Try for a private showing as well.
27 May 2021

What is the best day to host an open house? ›

Most of the top realtors agree that weekends, especially the first Sunday after your home is listed, is the best day for home sellers to hold an open house. This is because most of the potential home buyers are off from work on weekends, thus making Saturday and Sunday the best days for holding an open house.

Should the owner be at the open house? ›

In nearly all situations, sellers are not advised to be present during an open house, so you will most likely need to make plans during the time when the open house is scheduled.

How do you arrange an open house? ›

Follow these six steps to hosting your own successful open house:
  1. Step 1: Check out the competition. Visit other open houses in your neighborhood and surrounding areas. ...
  2. Step 2: Prepare a property description sheet. ...
  3. Step 3: Prepare and stage the home. ...
  4. Step 4: Spread the word. ...
  5. Step 5: Be a gracious host. ...
  6. Step 6: Follow up.

How does Open house London work? ›

It allows entry to private homes, government buildings and historic sites that are normally closed to the public and just waiting to be explored. Some of the buildings offer free half-hourly tours, others are simply open to walk-in visitors.

Is Open house London still going ahead? ›

With the news of the passing of Her Majesty the Queen, the Royal Society has taken the decision to postpone Open House 2022. Please do not arrive for the event as the building will not be open.


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